There’s a lot of controversy about it. Lot’s of people are saying they will boycott Heinz products. Some because of anti-gay feelings, but gay-rights supporters are doing so because they are disgusted that Heinz have withdrawn it. There’s even a petition to reinstate the ad

She is spinning clockwise, without doubt. I decided to try and make her spin anticlockwise but became convinced it was impossible. Then I read the external link where people had discussed the test and a few people said they could change its direction at will.

I tried again but almost gave up after a minute or so. I decided to believe I could do it and concentrated on her extended arm swinging round. Each time her arm swung through the 3 O’clock position I just willed it to be going away from me instead of towards me. All of a sudden she did two complete anticlockwise revolutions. It was well weird.

With a little concentration I can make her spin either way but I have to concentrate to turn her anticlockwise and often she changes back after several anticlockwise spins even though I don’t blink.

So it appears I have a very dominant right side but can use the left side fairly well too.

I also learned that if I look at the text to the left of her instead of directly at her and just be aware of her in my peripheral vision then she immediately changes direction too, but the second I look at her she resumes clockwise rotation.

All in all it’s a very amusing and interesting test. Some people see her spinning anti-clockwise and others clockwise. Some have said they can only get her to spin one way despite trying for ages but lots of people can get her to go the opposite way by using various techniques.

Whether it says anything about our brains or not is unclear, but it’s definitely fun. Whichever way she’s spinning it’s hard to imagine her spinning the other way because it looks so convincing.

I’ve uploaded the latest version (15). I’ve re-recorded all the bass and changed some of it to make it less repetitive. I’ve fiddled and tweaked loads of stuff with the mixing and EQ. I’ve added keyboard harmonies, added a string section to hopefully maintain interest.

I’ve dropped out the dums and several guitars in places and we’ve added a bit of extra guitar. All in all it’s now developed quite a long way since last time.